August is Deadliest Month for Drivers

It’s official: August is the least-safe month to be on the road, says both the Automobile Club and, more impressively, the National Highway Traffic Safety Administration. And guess what? Texting isn’t making the situation any better.

The National Highway Traffic Safety Administration’s statistics show that the highest number of fatal car crashes occur in the summer driving season, but the most fall in August. As much as it’s known that Europeans take August off for vacations, it’s actually the most popular month for American families to take their annual trips—44% says a Gallup poll.

So why is it so dangerous on the roads in August? It comes down to people letting down their guard on long trips, says the Automobile Club. BMR Insurance would like to add another reason: families! A commuter is probably less distracted on their way to work than an adult driving a car with a map-reading partner and several bored, hard-to-entertain youngsters in the back. Is that the dog being carsick again?

As if that wasn’t enough to stay in the house all August, apparently Transportation Secretary Ray LaHood feels strongly about how texting is affecting road safety. This week, LaHood released the latest in a series of videos warning of the dangers of texting while driving.

Think you’re a good multi-tasker while driving? Tell that to Russell Hurd and his wife, whose daughter, on her way to meet with her wedding planner with her fiancé, was killed by a truck driver texting while driving.

“There’s a simple analogy,” comments Hurd in the video (above, for those of you brave enough to watch it). “You can’t write a paragraph and read one at the same time. And it’s the same way—our brains are not designed to drive and be on that cell phone at the same time.”

Now you’re going to say that the cops aren’t doing anything to stop texting while driving. Hmmm. Not so fast! Citations in California doubled last year, increasing from just under 3,000 in 2009 to almost 8,000 in 2010. And even if the fines are relatively low ($20 for the first offense, $50 for the next, plus court fees of $100), that shouldn’t be the real deterrent. That should be the safety of your life, your family’s lives, and the lives of innocent people, like Heather Hurd, only 26 when her life was taken from her.

We can’t stop you texting, or from being hit by a texting driver, but we can make sure you have the best coverage possible for you, your wife or husband, and your teen drivers. Call BMR Insurance now on (714) 838-1911 to get your free Insurance Makeover. You can also use our handy online form, or just stop on by. You always get a real person on the phone or in-shop with BMR Insurance, Tustin’s best insurance agency.

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